Therefore, an evaluation of a city’s brand value will provide a clearer judgment and understanding of the city. It also affects the potential for future development of the city because it determines the flow of capital, information, goods, and talent to the city. Hong Kong is still the only Chinese city in the top ten, dropping one place to the tenth position with a brand value of US$0.77 trillion.Ī city’s brand represents the comprehensive strength of the city. Moreover, Paris and Sydney also have brand values surpassing US$1 trillion. London’s brand value has dropped 8.16% this year, ranking third with a brand value of US$1.85 trillion. The report declares New York to be the world’s most valuable city, with a brand value of US$2.03 trillion, and states that Tokyo has surpassed London to rank second with a brand value of US$1.88 trillion. What effect has the global COVID-19 pandemic had on the brand value of the world’s greatest cities? To discover this, an analytical report of the Global Top 500 Cities was compiled by Global City Lab and released on Decemin New York.
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